Improving IVF Experiences
Assisted fertility is a key driver for the life of most intended parents, but the regulations turn the process into a cumbersome experience, generating anxiety for parents and a tough environment for nurses and doctors to navigate in.
The traditional patient intake was a true nightmare for intended parents. They did it, but only because the expected reward was life changing. It consisted in literally completing and signing over thirty long forms full of very personal and intimate information.
Is it possible to improve the experience of the assisted fertility processes through software design?
Design in Action
Ingenious joined Fertility Pro to challenge the status quo. The objective was to design a platform that simplified the intended parents’ experience and to empower fertility doctors by providing them with the right information at the right time.
Every aspect of the product is designed to minimize patient stress and keep their expectations realistic, while meeting all legal requirements.
Fertility Pro is an example of design in a highly-regulated and sensitive space of interaction that demonstrated how it is possible to be innovative in such a complex environment.