Improving experiences of IVF
Assisted fertility is a key driver for the life of most intended parents, but the regulations turn the process into a cumbersome experience, generating anxiety for parents and a tough environment for nurses and doctors to navigate in.
The traditional patient intake was a true nightmare for intended parents. They did it, but only because the expected reward was life changing. It consisted in literally completing and signing over thirty long forms full of very personal and intimate information
Is it possible to improve the experience of the assisted fertility processes thru software design?
Design in Action
Ingenious joined Fertility pro to challenge the status quo. The objective, to design a platform that simplifies the intended parents experience, and empower the fertility doctors with the right information at the right time.
Every aspect of the product is designed to minimize the patient's stress and keep their expectations at the right place, while meeting all law requirements.
Fertility Pro is an example of design in a highly-regulated and delicate space of interaction that demonstrated how it is possible to be innovative in such a complex environment.