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Behavioral Design
Behavioral Design

Behavioral Insights

If only you could foresee whether users will love the product...
It would make investing a lot easier, right?

Get our Behavioral Cards Deck for Free

WELL, YOU CAN.

Anticipate adoption and retention of your product before it is launched.

Impact Potential

Identify all the actions expected from your product users, the obvious and the covert ones. Identify any prior actions that are needed for the interaction to take place.
Get a score for each behavior that can quickly help you identify what the weak and strong points are.

Evaluate the complexity of your product.

Complexity status

Learn how complex it would be to turn your product into the best version of itself. Get actionable feedback on what things can be easily changed and which would require a serious overhauling.

Get a fine-grained score for each behavior your users are supposed to exhibit towards your product.

Behavioral Score Output Example

Benchmark your product possibilities with a single score to understand where you stand in terms of user adoption and retention, and how much you can improve.

ALL THIS BACKED BY SCIENCE,
NOT MARKETING PITCHES.

Ok, how do Behavioral Insights work?

The process
Behavioral Design

We analyze your product and to do so we draw on Behavioral Design theory. There are always three main factors that play a major role in the adoption and retention process of a product: Triggers, Ability and Motivation.

Whether or not the user does what he or she is expected to do with your product depends on the interaction between these three factors. So, that's what we'll measure in the analysis.

Really, it's that simple.

Each one of these three factors is divided into tiers.
Behavioral Design
Trigger
Decoding

How simple it is to decode the meaning of the signal.

Opportunity

How timely the signal is.

Stridency

How easy it is to notice the signal.

Behavioral Design
Ability
Cognitive

How mentally challenging it is to carry out or learn the task.

Resources

Economic resources that are needed to perform the task.

Physical

How laborsome the task is.

Behavioral Design
Motivation
Belonging

The perceived social result of performing this action.

Anticipation

The perceived possibility of a reward or punishment.

Sensation

The immediate reward or avoidance of punishment derived from the action.

We mix Behavioral Economics and Persuasive Technology to deliver the Behavioral Design tips you are looking for.

get a clear picture of what we are TALKING about.

SAMPLE REPORT

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and check out our fair pricing

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For investors

VPs or C-Level looking to validate innovation projects. Accelerators and incubators looking to assess the potentiality of a project.

Get 5x
$5.000

FREE STRATEGY CALL

For new products logo

For new products

Entrepreneurs or VCs looking to validate a new idea. Researchers writing a grant.

Just
$3.500

FREE STRATEGY CALL

for products in trouble logo

for products in trouble

For companies that already have a product on the market with adoption or retention problems.

Just
$6.000

FREE STRATEGY CALL

Complete experience logo

Complete experience

Companies that have identified a specific behavioral problem with their product and need a fast solution.

From
$10.000

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free strategy call 😉

Not sure which one is the right solution for you?

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no strings attached!

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